What words you choose determine the tone of your work and how your reader responds to it. When you write, keep the following concerns in mind:
It is important to decide what tone you want to use to influence your audience’s response.
You must determine whether to use formal language.
Be sure to avoid jargon and euphemisms.
Avoid slang in formal writing.
Avoid cliché.
Avoid sexist terms that include or imply man.
Avoid condescending or possibly offensive labels.
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